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The Gemological Institute of America's Guide to Buying a Diamond

Last updated 1 year ago

You have probably heard the saying “a diamond is forever,” but do you know how true this statement is? All natural diamonds that you find in jewelry are millions, if not billions, of years old. If you are interested in purchasing one of these long-lasting gemstones, watch this video from the Gemological Institute of America to learn about the four Cs of diamond buying.

Every diamond certified by the GIA undergoes a detailed evaluation of its cut, color, clarity, and carat weight. These factors combine to determine a stone’s value, with larger and less-flawed diamonds fetching higher prices.

If you are looking to buy or sell diamonds, come to Cowtown Gold & Silver. For more information about our diamonds and our stunning selection of jewelry, call us at (817) 984-4684. You can also sell your old, damaged jewelry for cash too!

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